TDC Day 27: Day 27 Introduction Video (TDC, Video, PDF)

1. Congratulate yourself for getting to Day 26 - today we are going to show you how to get more exposure and thus traffic.

TDC Day 27a: Find More Keywords (TDC, Video, PDF)

1. Today is about on-page factors (the following few days will be about off page factors)
2. Remember your keyword hierarchy in your micro niche, using the “vintage guitar” example:
   1. Blog Theme Keyword: vintage electric guitar (204/32,600)
   2. Category Keywords: vintage base guitar (137/11,500), vintage gibson guitar (137/20,500), antique guitar (112/9,740), vintage electric guitar (204/32,600).
   3. Post Keywords: … (we’ll get these today)
3. Open your keyword folder in Market Samurai (make sure you’ve got the upgraded version).
4. Open one of your category keyword files - in the example “vintage electric guitar” and select “Keyword Research”.
5. Make sure “Google Synonym tool” and “SEO Traffic” (min=0) are selected and hit “Generate Keywords”.
6. Edit the list so that keywords that are not relevant to your blog are removed by clicking on the cross icon - the aim here is to find longtail keywords that are tightly related to your blog’s current keywords. In the example, Robert left keywords with “vintage”, “old” or “used” in them - he ended up having 76 left out of an original list of 200. Click “Analyze the Keywords”.
7. Select the SEO Competition (SEO) filter and set it to 30,000 so it will only show keywords with less than 30,000 competing pages for the phrase match Google search.
8. If you find results that have more than 100 searches/day (SEOT) then you can consider making these category keywords for the blog - but in this exercise we are looking for post keywords, we can go for keywords with much less traffic as long as there is little competition for them. In the example, GuruBob has chosen a whole bunch of keywords including those with 60 searches a day and only 358 competing pages as well as keywords with 12 searches a day and 1590 competing pages.
9. Take these keywords and create blog posts - put them under the most appropriate category in your blog (which usually will be the category keyword you originally started with). Remember to tag the post them with the relevant keywords. So if your longtail post keyword is “vintage silvertone guitar” create a post with that keyword in the title, post it under the “vintage electric guitar” category and make sure its tagged with “vintage silvertone guitar” and the category title “vintage electric guitar”. You should also tag it with your blog’s main keyword but in this case, it’s also “vintage electric guitar” so you’ve already got that tag.
10. Another method is to use Google Analytics. Log into your account and select “Traffic Sources” and select “Adwords” - this shows you keywords that people are entering into the search engines that have then made them to click on the ad and taken them to your blog. You are looking to find keywords that have multiple visits where there is no related content on your blog. One hit doesn’t mean much, but if you are getting multiple hits, you can consider adding optimised content for that keyword so that you rank higher for it and that should bring more traffic. (If you aren’t using Adwords then click on “Keywords” which is the keywords that people have entered into the search engine that has brought them to your site (ie not through an ad) - you’ll see that Google works in quite strange and wonderful ways.) As your site grows in authority, Google will send you related traffic even if you haven’t optimised for that keyword.

TDC Day 27b: Auto Content Creation (TDC, Video, PDF)

1. This requires WordPress Direct (if you haven’t signed up for the free version and are using your own Wordpress installation, you may be able to find a plugin that does a similar job. Or else just do a search on YouTube for videos with your longtail keywords and create posts with them).
2. Go to Manage Content Software, we will use the YouTube2WordPress module - the other modules work exactly the same.
3. Follow the PDF instructions to set up “Supervised Postings” for your longtail keywords. When you get more experienced you may want to set up automatic posting but it’s recommended that you stick with supervised to keep it more natural looking (and less likely to be labelled a spam blog).

Because our Summary was over 25,000 words and was taking forever to load - we’ve split it up and posted them according to the date they were originally allocated to - ie over August 2008 - it’s easiest to access all of them from the Thirty Day Challenge 2008 Summary page.

Note the quick links to the originating Thirty Day Challenge page (TDC), the relevant YouTube video (Video) and the transcript (PDF) for your convenience to help you access the study materials.