
Rare Bird Finds is great example of effective simplicity. Started up by a couple of women, Mei-Lynn Destouche and Sharla Oliveri (who both have online businesses selling charming objects), Rare Bird Finds is a group blog of cool things you can buy online.

The blog itself is very simple 3 column layout with an image banner. Most of the blog posts consist of one bright picture of a cool quirky delightful thing, a short description and a link to buy it. It’s not over complicated.

On Fridays, there’s a Fab Five which is a great twist on an interview – someone interesting creates 5 posts, each with some cool thing you can buy online according to a theme that’s relevant to them.

Another cute feature is the RBF APPROVED reviews – these are for products that they have tested in real life and genuinely love. They’ve even created a logo for their stamp of approval.
It’s not a surprise then to find out that they have over 2000 daily readers, if you’re stumped for an original Christmas present then check out the blog, you may just find something…