When I was young, I observed that nine out of ten things I did were failures.  So I did ten times more work. 

~ George Bernard Shaw

I remember a famous film maker saying that everyone had ten bad films in them so that the best thing for a beginning film maker to do was to make as many films so as to get those bad films out and sooner start making good ones.

Don’t take “failures” too heart, even the most successful people have them - it’s the attitude they have to failures that make them great. They learn from them and move on.

The difference between try and triumph is a little umph!

~ Unknown

It’s very easy to dismiss something because we tried it and it have the result we wanted. This happens a lot in marketing. Say it’s letter dropping - isn’t it easy to letter drop 50 or 100 letters and when nothing comes of it, just write it off?

Often things don’t work not because the idea was bad but because the execution was poor and the effort was half hearted. And you’ll find in marketing, the main source of success comes from consistency.

I like this quote because it’s a reminder that often its just some extra committed work that can really make the difference between having a superb result or none at all.

An investment in knowledge pays the best interest. 

~ Benjamin Franklin

Don’t understimate knowledge, it’s one of the most important sources of power.