TDC Day 23: Day 23 Introduction Video (TDC, Video, PDF)

TDC Day 23a: Wordpress Direct Content Software (TDC, Video, PDF)

1. If you signed up to Wordpress Direct, then check out “Manage Content Software” feature that allows you to auto-post content from sites like YouTube.
2. You shouldn’t do anything with this feature yet though – just look at it.
3. If you’re not using the Wordpress Direct service, you don’t need to do anything! (Just read the podcast transcript below.)

TDC Day 23b: Podcast with Ed and GuruBob (TDC, PDF)

1. Remember that the Thirty Day Challenge is about testing a market – it’s about making your first few dollars online to see that the market is profitable.
2. If your test market isn’t spending (or there’s not enough traffic) – it is no reflection on you.
3. You need to find another niche.
4. There are still plenty of niches with the >80 SEOT and <30,000 SEOC criteria in Market Samurai – if you’re not finding them, Rob suggests going back to the Day 2 videos and going outside of your comfort zone.
5. Also Rob notes that it is normal to move up and down Google’s search rankings. Point is if you turn up under a “site:yourdomainname.com” search, then you are in Google’s index and you can go back up again. If you were in the index and then have completely disappeared, that is cause for concern as you might have been banned. However, it is unlikely that this will happen as you will have had to have done something really bad! If you are banned, there’s little you can do – just move onto another niche.
6. According to Rob: “Our technique works 99 percent of the time, which is to submit your RSS feed to the RSS directories using TDC RSS Submission Tool, social bookmarking, building some Web 2.0 pages in Squidoo, HubPages and Weebly. Eventually Google should find its way to your site. When it finds its way, it will index you. Occasionally, it doesn’t happen as quickly as we expect it to happen, which is 24-72 hours. The only thing I can suggest is to build more links from different sites so that Google will find its way to your site.”

Because our Summary was over 25,000 words and was taking forever to load – we’ve split it up and posted them according to the date they were originally allocated to – ie over August 2008 – it’s easiest to access all of them from the Thirty Day Challenge 2008 Summary page.

Note the quick links to the originating Thirty Day Challenge page (TDC), the relevant YouTube video (Video) and the transcript (PDF) for your convenience to help you access the study materials.

WARNING: If you haven’t got any sales yet, working keywords etc – you should not do the Adwords section. This can be very costly and is a bonus killer technique to push performing keywords up another level. It is unlikely to help poor keywords. Just continue with the Maximum Edge Technique for the next three days: write more good articles with good SEO (titles, keywords); Social Marketing; create authoritative backlinks; keep an eye on your traffic; look at how your conversion engine can be made better.

TDC Day 22: Day 22 Introduction Video (TDC, Video, PDF)

SEE WARNING ABOVE

1. Today you are going to learn how to manage your Adwords so that your ads are completely optimised. You can quickly burn through money in Adwords so you must make sure that you are only spending money on keywords that are going to deliver you traffic.
2. Obviously, you should keep very tight control on your spending, including your Pay Per Click campaigns.

TDC Day 22a: Manage Your PPC Account (TDC, Video, PDF)

SEE WARNING ABOVE

1. Today you will learn how to “peel and stick” – the idea is start with a bunch of keywords in ad groups (remember one keyword per ad group with three derivations – phrase, broad, exact) – you will look at which ones have good click through rates (the ones that stick) and the ones that don’t (these you peel off – ie delete them).
2. Caro uses the term “body language” instead of “vintage guitars” but you should replace it with your own terms anyway. She also notes she bid a Maximum Cost Per Click (Max CPC) of $0.40 but suggests you don’t need to do the same, especially when you are just testing.
3. Look at the Click Through Rate (CTR) for each of your ad groups. You should have at least 1% CTR and you should really aim for 2% or more:
   1. Low CTR can be improved by improving your ad content so you should still be split testing ad text for the same keyword. If the ad has under 1% CTR, delete it and run another test ad.
   2. Look at keywords, some keywords will perform better than others – delete the keywords that have low CTR.
   3. Also look within the ad group to see if certain keyword derivations (ie phrase, broad, exact match) are performing well or badly. You can delete poorly performing derivations too.
4. Look at your positioning:
   1. You want to be in positions 1-3. There is some evidence that position 2 is the best.
   2. If you are spending a lot of money, not getting great traffic and only a 5-8 position then consider deleting that keyword.
5. Keep a constant eye on your campaigns, peeling and sticking – that is deleting poorly performing ad groups and/or keyword derivations.
6. Caro also introduces the Conversion Tracking tool – you can find it in the Campaign Management tab – it allows you to link tracking on your web page. It’s outside the scope of the 30DC but you can explore it.
7. Remember the aim is to get good CTR. That will depend a lot on the content of your ads. Caro recommends modelling other successful ads (but don’t just copy them). Also you need to experiment with your Max CPC. But this is all trial and error so you need to test and manage vigilantly.
8. Be responsible and careful – this was only a AdWords 101, there’s a lot more to learn but Adwords can be very rewarding if done properly.
9. Also remember that AdWords changes regularly so you need to keep up to date!

Because our Summary was over 25,000 words and was taking forever to load – we’ve split it up and posted them according to the date they were originally allocated to – ie over August 2008 – it’s easiest to access all of them from the Thirty Day Challenge 2008 Summary page.

Note the quick links to the originating Thirty Day Challenge page (TDC), the relevant YouTube video (Video) and the transcript (PDF) for your convenience to help you access the study materials.

WARNING: If you haven’t got any sales yet, working keywords etc – you should not do the Adwords section. This can be very costly and is a bonus killer technique to push performing keywords up another level. It is unlikely to help poor keywords. Just continue with the Maximum Edge Technique for the next three days: write more good articles with good SEO (titles, keywords); Social Marketing; create authoritative backlinks; keep an eye on your traffic; look at how your conversion engine can be made better.

TDC Day 21: Day 21 Introduction Video (TDC, Video, PDF)

SEE WARNING ABOVE

1. We learnt how to set up our first ad group in Google AdWords. Today, you are going to setup a few more and start split testing your ads.
2. Remember, split testing is extremely important. Ed says that we can see it as a way to give ourselves a pay raise every single week. The aim is to discover a new way to convert our traffic better – when that happens, more conversions = more sales = pay rise. This works with all businesses. I
3. Pay attention to today’s lesson. It is incredibly powerful (and awesome).

TDC Day 21a: Google Adwords Keyword Research (TDC, Video, PDF)

SEE WARNING ABOVE

1. AdWords gives you an option to test your niche quickly and efficiently if you want to spend money on it. This is not necessary and you should not do it if you cannot afford it. Just continue developing organic traffic, as we’ve seen that can be very powerful by itself.
2. Remember if you do not know the profitability of your niche yet, there is no guarantee that you will make any money from it. Do not count your chickens before they have hatched. Be careful with a fixed budget, realising that you may not get the money back. Again, if you are not okay with losing money at this point to test the market, you should not be doing Google AdWords. Instead just continue developing organic traffic.
3. From Day 20, you should have a Google AdWords account and setup one ad (one keyword targeting your main keyword). But you probably have relevant several keywords in your niche related to your product – today, we will use Market Samurai to find more keywords to use in Google Adwords. Then we will learn how to add those keywords to our Google AdWords campaign and set up split testing.
4. Open Market Samurai and create a project with your main keyword.
5. For Keyword Sources: select “Google Synonym Tool” and instead of “SEO Traffic Filter”, select “AdWords Traffic Filter” which means it gets rid of keywords with no Adwords Traffic. Click “Generate Keywords”.
6. You’ll get a list of keywords with probable Adwords Traffic. You need to heavily edit your keyword list before the next step of analysis – remove the ones that are not a good fit with your main keyword niche by clicking on the X button for each keyword. You very well may lose more that you keep, that’s normal. The aim is to have a group of tightly related keywords so that people searching on them will also be interested in your micro niche blog. Click “Analyze Keywords”.
7. Turn off the Organic keyword research and turn on the AdWords option. Click “Analyze Keywords”.
8. Sort on the amount of AdWords Traffic (AWT). We are looking for keywords that have some AdWords traffic. The more AdWords traffic, the more impressions you are likely to have, thus a greater chance that people will click the ad that points to your web site.
9. Export this list by clicking on “Export” and saving to your computer.
10. This list of keywords should be highly targeted to your main niche (if you ruthlessly took all the fluff out before), so if you may decide to use this list as a starting point to expand your Google AdWords campaign. Bidding on a larger list of keywords can increase the chance of getting more traffic and picking up more low hanging fruit. Good luck with your research!

TDC Day 21b: More Google Adwords (TDC, Video, PDF)

SEE WARNING ABOVE

1. Today you will learn how to add more ad groups using Market Samurai’s expanded keyword list with the same strategy (one keyword per ad group) and we will also learn how to split test.
2. First though, we will look at what happened to our campaign from yesterday.
3. MONITOR YOUR AD GROUP. Look at the numbers on the Campaign Summary page.
4. You can see the total cost for the ads (Caro’s example was $4.24)
5. The click through rate (CTR) as a percentage (Caro’s example was 0.87% so less than 1% of people clicked through – that’s very low)
6. Click on the campaign to see the ad groups related to the campaign to see what was the actual average cost per click (CPC) for each ad group – this could well be less than the maximum cost per click you bid. (Caro’s example was $0.15 even though she bid $0.25.)
7. To see it in more depth, click on the ad group. Make sure you are in the Keywords tab (not the Summary or other tabs).
8. Look at the Quality Score column by choosing from the Show/Hide Columns drop down list. The Quality Score can tell you how Google sees your landing page (note this includes how well your landing page matches with the keyword you bid on). You will get Great, Ok, or Poor. Google will charge you more if it sees your landing page as “Poor”.
9. Look deeper into the data into the performance on each keyword you gave, remember you had broad match, phrase match and exact. (In Caro’s case the exact phrase keyword got CTR of 7.66% which is very high.) You will learn how to cull poor performing keywords in another lesson – for now, keep and monitor them.
10. lf you didn’t switch off the content network option, you will get separate CTR results for ads placed in search and ads placed in the content network. (In Caro’s case, she got 0.04% CTR for her content network ads which dragged down a very good 3.26% CTR for search). It will also give you average costs of clicks for search and the content network – they well could be different.
11. Also look at the average position (For Caro it was1.6 for exact match and 3.7 for broad match – the exact match is great, she’s not too concerned about broad match).
12. Look at the average cost per click (CPC) that you are actually paying and see if you can adjust your maximum bid (Caro found she was only paying $0.14 per click for search and getting good positioning for exact match so she brought her Max. CPC from $0.25 to $0.15).
13. Go back to the ad group view by clicking the campaign name on the breadcrumb navigation at the top of the page.
14. CREATE A NEW AD GROUP.
15. Create a new ad group within your campaign by clicking on the “New ad group” drop down arrow and select “start with keywords”.
16. Open up your keyword report you exported out from Market Samurai – make sure they are all tightly related to your main keyword.
17. You will be copying across keywords that have at least 4 visitors per day in AdWords Traffic.
18. Select the one with the most traffic (in the example “Vintage Guitar”) and name your new ad group this. Click Continue.
19. Next, we create a text based ad. Adwords automatically remembers the last ad we made and uses it to fill in the fields. You can keep the current ad text for now. Click Continue.
20. In the keyword box, do the same thing as last time: use the negative keyword –free; and put in the phrase and exact match keywords as well. The example keywords are:
    1. –free
    2. vintage guitar
    3. “vintage guitar”
    4. [vintage guitar]
21. Caro notes that some AdWords pros don’t feel they need to advertise on both phrase and exact-match, but there’s no apparent harm. Feel free to delete those keywords if you know what you are doing. Otherwise, keep them in and click Continue.
22. Base your initial Maximum CPC bid on your most recent adjustment for you main keyword (In Caro’s case,it will be $0.15).
23. Use the View Traffic Estimator link to see Google’s estimate on what your results will be based on that CPC bid – you can tweak your your Max CPC accordingly.
24. Review your ad group and if you’re happy with it, click “Save Ad Group”.
25. This is now one ad group. You will now need to repeat this for the rest of your ad groups (Caro had 20, but just do how many keywords you have).
26. CREATING A VARIATION OF THE AD FOR SPLIT TESTING. Even small variations to the ad can make big changes to your click through rates – that is why we split test. We have one ad doing one thing, another ad doing another thing and we see which has the best CTR.
27. Go to the Ad Variations tab. You can create a new text ad variation by clicking on “text ad” next to Create New Ad.
28. Usually you would only change a small thing at a time (means you can pin point more precisely the element that makes the difference), but in the example Caro makes a completely new ad for the sake of clarity.
29. The ad copy for the variant is (note: Only description lines are changed):
    1. Vintage Electric Guitar
    2. Learn What You Need To Know
    3. If Buying a Vintage Electric Guitar
    4. http://www.VintageElectricGuitarBlog.com
    5. http://www.vintageelectrciguitarblog.com
30. Check that the links go to the right place. Click Save Ad to save the ad.
31. Depending on your traffic, you may make a decision which ones to keep after a few days or after 200 clicks. Also check that AdWords is doing natural rotation.
32. Also be prepared to be flexible. Google changes its algorithm regularly and may suddenly decide your ad which was performing well is now deemed poor quality so you lose your traffic. You will always have to be prepared to adjust parts or all of your ad. It is worth checking out Google’s support network if that happens and just generally.
33. You can split test with only two ads, but this example will use three – it’s up to you.
34. Here is the new one with only the description lines changed:
    1. Vintage Electric Guitar
    2. The 2008 Price Guide For The
    3. Vintage Electric Guitar Collector
    4. http://www.VintageElectricGuitarBlog.com
    5. http://www.vintageelectrciguitarblog.com
35. To make split testing more accurate, make one last adjustment. Go to the “Edit Campaign Settings” page and make sure the “Rotate: Show ads more evenly” is selected and hit Save Changes. In order to get a good picture on how each ad is performing, we need each ad variation to have evenly distributed impressions.
36. In the Keywords tab, you may already be able to see the Quality Score of your landing page for the new ad groups. If you have done your work in previous days and picked tightly related keywords, it should say “Great”.
37. Now continue with the previous step of adding ad groups for each of the keywords (if you only have a few that’s fine).
38. The aim is to have one keyword per ad group with 3 ad variations for split testing.
39. Remember to keep monitoring your ads!

Because our Summary was over 25,000 words and was taking forever to load – we’ve split it up and posted them according to the date they were originally allocated to – ie over August 2008 – it’s easiest to access all of them from the Thirty Day Challenge 2008 Summary page.

Note the quick links to the originating Thirty Day Challenge page (TDC), the relevant YouTube video (Video) and the transcript (PDF) for your convenience to help you access the study materials.

TDC Day 20: Day 20 Introduction Video (TDC, Video, PDF)

WARNING: If you haven’t got any sales yet, working keywords etc – you should not do the Adwords section.This can be very costly and is a bonus killer technique to push performing keywords up another level. It is unlikely to help poor keywords. Just continue with the Maximum Edge Technique for the next three days: write more good articles with good SEO (titles, keywords); Social Marketing; create authoritative backlinks; keep an eye on your traffic; look at how your conversion engine can be made better.

Note also that Caro likes to set $100 at least as a maximum spend. In the beginning, you do not need to commit to this amount. You can try $25 and many pros find that this is adequate for testing purposes. If you haven’t made any money but you really want to try this – then just set a $5-10 maximum spend – you’re probably not going to get a great result but at least you will have learnt the process for later when you can afford it.

The Adwords procedure taught here is very sound and very worthwhile to learn – for any sort of business. If you don’t use it now, it’s great to know you have it in your arsenal in the future.

1. Ed says that for totally targeted traffic, you can’t beat Pay Per Click. But it does cost money so it should only be used when you know that you are getting in traffic and sales. The beauty of it all is that we’ve already done a lot of the work before is that we know whether our keywords are performing and if so, we’ve optimised our website so that Google has it ranked and indexed for those keywords.
2. It’s not just online sales, traditional businesses that understand how to use Pay Per Click see amazing results.
3. But don’t panic, start out slow and be careful to do it the right way and you won’t burn through money.

TDC Day 20a: Getting Started With Google Adwords (TDC, Video, PDF)

SEE WARNING (Day 20 Intro)

1. It is important to emphasize that there is no guarantee that you will make money. This is not for everybody, although it can work very well in your niche. If you are on a tight budget, you really need to think hard whether you want to go down this path. There is a risk. You can minimise it by following the instructions very closely.
2. Sign up with Google Adwords. You may have a “Try AdWords Now” or “Start now” button to sign up
3. You will given an option to choose the Starter Edition or the Standard Edition. Choose the Standard Edition, click Continue.
4. If you already have a Google Account, you have to authenticate so Google can assign that email to your AdWords account.
5. Google will ask you to choose different currency you want to pay for this account – this is your choice.
6. You will then be asked to login to your account.
7. CREATE YOUR FIRST ADWORDS CAMPAIGN. (Be aware that the ad won’t run until you submit your billing information). Click on “Create your first campaign”.
8. Target customers by language is set to English but this is up to your target market.
9. Likewise, for the customers location, you can choose the major English-speaking countries, such as Australia, Canada, Ireland, New Zealand, United Kingdom and United States, but it depends on your target market. Click the “Change targeting” link to open up a new window. Switch to the Browse tab to pick the countries by ticking on the checkbox for each country that you’re targeting. Hit continue.
10. Next, you create your ad copy. Caro uses the following example:
    1. Headline: Vintage Electric Guitar
    2. Description line 1: Don’t Get Ripped Off! Get The Best
    3. Description line 2: Vintage Electric Guitar Deal Now
    4. Display URL: www.VintageElectricGuitarBlog.com
    5. Destination URL: http://www.vintageelectricguitarblog.com
11. Make sure you include the benefits not just the attributes in your ad.
12. Notice that every first letter of the word in the description lines is capitalized. You should test whether this works for you.
13. The Display URL is the URL that is going to be displayed in the ad while the Destination URL is the actually URL (may be longer) that the visitor may actually end up with. Consider, capitalising each first letter of the word in the domain name too. Again, tiny differences can affect your result so test! test! test!
14. In the preview, click on your link to test it is working – it should open up your blog URL in a new window. This is very important, you must have the right URL or you will waste money or Google will switch off your ad.
15. Hit Continue to submit your first AdWords ad.
16. In the keyword text area, enter the negative keyword –free. It could save you quite a lot of money on traffic. Also in the keyword text area, enter your keyword. Stick to the one keyword but you can include three versions of it as in the example (each keyword version gets a new line):
    1. -free
    2. vintage electric guitar
    3. “vintage electric guitar”
    4. [vintage electric guitar]
17. The rule of thumb is one keyword per ad group – this will make it much easier to optimise your ad down the track. You may have a different strategy and if you prefer it, by all means try it out. For Thirty Day Challenge, this is the approach we are taking.
18. Again, click Continue to proceed.
19. In the next screen, you are going to set your Daily Budget and Maximum CPC (Cost Per Click) bid.
20. According to Caro: “Personally, a normal daily budget would be $500, but to start, you should NOT do that. For this purpose, you want to put a daily budget of $100. If that freaks you out, again don’t do that. Google tends to be more responsive to advertisers that demonstrate that they are prepared to spend money. If you do decide to spend $100, it is your responsibility to monitor your campaign and watch it closely. As a newbie doing AdWords, you should go that route first. In real life, you may not exceed the $500 limit in a day with AdWords, although in several cases, it may go beyond $100, but that’s mostly because it is a major campaign. Again, it is completely your call, but DO monitor it.”Note the WARNING (Day 20 Intro): Commerce don’t put more than $25/day especially while you’re still learning – many pros use this amount to test normally- it is adequate.
21. Maximum CPC is the maximum cost per click you are willing to pay. The example starts with it at $0.25 but this depends on the ad group, you could pay less or more. You can use the Traffic Estimator to help you. We use $0.25 first just to get a feel how Google thinks about this particular ad group. Again, this is just testing, so keep your eye on this.
22. Click the View Traffic Estimator link to view Google’s estimation. The matrix shows the Estimated Average CPC, Estimated Ad Positions, Estimated Clicks/Day and Estimated Cost/Day of this ad. If it tells you that you are likely to get a good position with this ad, click Continue.
23. Next is the billing stage. You may setup billing later or continue by entering your credit card information. Your ad won’t start until you add this information.
24. You should “Pause” the ad group and “Rename” so it is more descriptive (use your keyword). Caro has named her ad group “Vintage Electric Guitar Campaign”.
25. Hit the Edit campaign settings link to change a few things:
    1. Enable Google Search and Search partners.
    2. Disable content network for now – when you start testing ads, you want to make sure you have traffic from search (Google.com pages) before you try ads in the content network (e.g. on blogs, other people’s web pages etc).
    3. Just leave positioning for now as you are just starting. (Often with your campaign, you will want to choose position between one to three).
    4. There is no end date at this point.
    5. Delivery method is set to Standard.
    6. You should have Ad Scheduling turned off by now.
    7. As there is only put in one ad at this point, choosing whichever option in Ad serving doesn’t matter at all.
    8. Double-check to make sure all settings are correct.
    9. Save Changes.
26. When it is exactly what you want, “Resume”the ad group.
27. Of course, your ad won’t have had time to collect data yet. But you should keep an eye on your metrics. You should see how many clicks as well as impressions you get for the ad group. Based on the clicks and impressions, Google calculates the Click Through Rate (CTR) of the ad. It used to be (in 2005) that a CTR of 0.5% – 1% was considered good, but now you really want to get at least 1% or 1.5%, even above. 4-5% CTR is quite common too. This is achieved by optimising your ad.
28. You should also keep an eye on how much you spend on average (Average CPC), the cost and average position.
29. That’s how you setup an AdWords pay per click. Again, you want one ad group in your single campaign. There is one keyword in the ad group (broad match, phrase match and exact match).
30. It is your choice if you want to go ahead with Pay Per Click, as well as the different settings. In Thirty Day Challenge, you don’t have to do this, and it is your responsibility to monitor your campaign very carefully.

Because our Summary was over 25,000 words and was taking forever to load – we’ve split it up and posted them according to the date they were originally allocated to – ie over August 2008 – it’s easiest to access all of them from the Thirty Day Challenge 2008 Summary page.

Note the quick links to the originating Thirty Day Challenge page (TDC), the relevant YouTube video (Video) and the transcript (PDF) for your convenience to help you access the study materials.

TDC Day 19: Day 19 Introduction Video (TDC, Video, PDF)

1. Ed: “You can have the best product in the world, or sales letter that converts like crazy but if you don’t have traffic, it is all meaningless.”
2. Today, you learn the theory of getting traffic so sit back and just read.

TDC Day 19a: How To Increase Traffic To Your Blog (TDC, Video, PDF)

1. THE BASIC OF ANY (INTERNET) BUSINESS (See Day 1: Symphony of 4 parts). An Internet business, in fact any business, consists of 4 parts:
   1. Market Research
   2. Traffic
   3. Conversion
   4. Product
2. Don’t forget the first law of business. You want more money coming in each month than going out. This is really really important – do not use your credit card to do the next part (Adwords), you should only be using any money that you’ve made. If you haven’t made any yet, just read the next few days and keep it in mind as a great technique when you are making money.
3. TRAFFIC: You may not have got there yet but make sure your traffic level is at least approx 200 visitors a day in the long term. You have already learned social bookmarking. Later, you’ll learn a new method to do that. You may either combine those two methods or use just one method. Remember making 1 sale in every 200 people is bad conversion – if we use a bad number, then we can be surprised with a better result instead of being disappointed after using over optimistic number.
4. CONVERSION: You want those 200 people to come to your conversion engine – this could be a few things. It could be your blog that goes to the affiliate offer. It could be an email that you’ve sent out when you’ve captured people’s email addresses. It could be a sales letter. It could be your e-commerce store.
5. We will now look at the different types of traffic categories.
6. FREE TRAFFIC:
   1. Maximum Edge – we have started learning this – it is social bookmarking. This is quick and cheap – low risk.
   2. SEO (Search Engine Optimization) Traffic – On page and Off page factors. This is cheap but can take 3-6 months for results.
7. PAID TRAFFIC:
   1. Pay Per Click (PPC): Google Adwords is the best example but Yahoo and Microsoft have their own versions. You have to pay only when someone clicks on your ad link. This is quick but can be expensive.
   2. Facebook Demographic PPC: Outside the scope but can be very profitable. More money and more time than PPC.
   3. Other: includes paid links, banners ads and buying ad space on other people’s email list or newsletters. Can be expensive and not performance based, so may see not results.
8. You can see why we started with Maximum Edge – it is cheap, quick and low risk.
9. Once we know which keywords ARE working, we learn about Google Adwords and how to do it very cheaply – basically, we will have optimised pages for our keywords and this will keep our costs down.
10. Note you will have to spend a little on Google Adwords. If that’s a problem then just continue with the Maximum Edge. You can add in the Google Adworks technique when you’re ready if you want, but things will work just fine without it.

Because our Summary was over 25,000 words and was taking forever to load – we’ve split it up and posted them according to the date they were originally allocated to – ie over August 2008 – it’s easiest to access all of them from the Thirty Day Challenge 2008 Summary page.

Note the quick links to the originating Thirty Day Challenge page (TDC), the relevant YouTube video (Video) and the transcript (PDF) for your convenience to help you access the study materials.