It’s not something you hear much about, but did you know Google can help you do offline advertising?

It’s part of Adwords and called Google Print Ads:

Google Print Ads is a new AdWords feature that enables advertisers to place targeted ads in newspapers throughout the United States. Newspaper advertising can reinforce your online ad campaigns by strengthening your message and expanding your audience.

Print Ads can make it easier to advertise in newspapers: create an ad in minutes, select from over 750 newspapers across the U.S., and set a price that’s right for you.

We’ll help you find newspapers and placements that work for your advertising needs and then coordinate the submission of your offers and ads to the newspapers. The easy-to-use AdWords interface helps advertisers find local and national newspapers; choose dates, sections, and ad sizes; upload and submit ads; and safely pay online. Overall, the ads are just like traditional newspaper ads, but much easier and more efficient to buy.

It works in a pretty similar way to Adwords, you bid on how much you’re prepared to pay for a particular ad. In this case, you use a slider to choose a bid somewhere in between Google’s minimum bid and the Publisher’s set price. As a guide, Google tells you the average price for the type of publication you’re looking at.

There’s even a blog that covers “the latest news from Google’s TV, Print and Audio Ad teams” – it’s called Taking it Offline.