I just clicked on one - and it was a Coke ad of all things. I don’t usually drink Coke.

But this one had a blank Coke bottle (you know the shape of the bottle is actually trademarked) with an invitation to design my own coke bottle - so I clicked on it. (The Design a Coke site allows you to make your own design, mash up other people’s designs and share your creations with the world.)

The ad had mystery and an invitation for me to do something that looked like fun. It stood out from all the other boring banner ads.

When you click on an ad, have a think to yourself - why did I click on that ad? What was it about it that intrigued me? Answer that question and see how you can apply it to your own advertsing as well as the content you create (remember your blog posts also advertise for people to read them).

So when was the last time you clicked on an ad and what made you do it? Did it teach you anything?